COOLTOUR digital platform
An innovative digital platform aimed to promote the active involvement of Millennials and collect their inputs for the creation of content and storytelling related to cultural heritage. The COOLTOUR platform is a hybrid social media web application allowing users to create and share content related to the archaeological sites involved in the project, such as reflections on heritage given in vlogs, and blogs, inventing new heritage brands, creating heritage-inspired emoticons, creating routes for “young heritage” as well as heritage presentation from young people’s perspective, so as to strengthen the link between cultural heritage and youth.